Starboy treatment

Deciding Track

We were deciding on 2 songs which are Marshmello - Keep it Mello ft. Omar Linx and The Weeknd - Starboy




Keep it mello is fun and catchy but it is quite difficult to represent the star as there are both rapper and producer in the music video. Starboy also has two producer  (The Weeknd and Daft Punk) but it is clearly shown that the main artist is The Weeknd compared to Keep it mello wheres Marshmello seems to be overshadowed by Omar LinX. So we decided to do Starboy. However we noticed that Starboy has a few swear words, we nearly change song because we couldn't find the clean version of it as they blocked on youtube. Luckily we eventually found it on some website.

Structure of Artist Website - Run the Jewels

Structure of artist website - Rihanna

Random Digipak Challenge

Codes and Conventions of Boy Bands

Uptown Funk

Shot Analysis

These is the shot analysis that we worked out watching the music videos.

Filming process

Final 

Comparison 

Reinvention of Justion Bieber

Fixing the Justin Bieber problem

• He was given an ultimatum, his record company was in danger of dropping him as his behaviour is unacceptable and was an embarrassment. He was left with no option " He knew he had to start listening. If didn't, he could lose everything." 
• Justin Bieber disappeared for 18 months, the team take him out giving the public some space. For his 21st birthday he celebrated his birthday on a private island away from the reporter and Justin was on his best behaviour.
• He became apologetic and regretful. He went to the Ellen Degeneres show and cried on the show. "I think it's just cool to be able to laugh at yourself so...I've done some things that might not of been the greatest," he said. "I just want to be able to...kind of just kind own up to some of the things."
• He recorded a confession into his cellphone. "I was not who I was pretending to be," he admitted in a soft voice. "...We often pretend to be something we're not as a cover up of what we're truly feeling inside and there was a lot of feelings going on in there, just being young and growing up in this business is hard, growing up in general is hard...I really want people to know how much I care, how much I care about people..." this apology has been viewed about 5million times on hisFacebook page 
• Men;s Health cover for his reinvention, this was the chance for him to present a healthier image allowing him to break out of his 'pop star bubble'.